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In Detail
Magento is a highly customizable and powerful e-commerce solution which offers you the potential to create a robust and attractive online store.
This book teaches you how to build your own online shop with step-by-step, easy-to-follow instructions. You will learn how to install, configure, and customize your own shop in order to create an attractive and fully functional store in no time.
In "Instant E-Commerce with Magento: Build a Shop" you will be taken through the required steps to create an awesome e-commerce solution. This book starts by showing you how to correctly set up and install Magento before moving onto creating products and their attributes.
If the world of payment gateways and shipping options sounds complicated, don’t worry. This guide will take you through the essentials required to set up and manage how your customers are going to pay for and receive their orders. Finishing with themes and appearance, this book will ensure you end up with a powerful, attractive, and fully functioning online store.
Approach
Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Get the job done and learn as you go. "Instant E-Commerce with Magento: Build a Shop" is written in a friendly, helpful style which takes you through several distinct recipes all geared to getting you started with Magento and selling your products as quickly and as efficiently as possible. The only thing you need to bring to the table is a desire to sell your products online.
Who this book is for
This book is for anyone who wants to learn how to quickly set up, configure, and manage an online shop with Magento. Regardless of whether you are technically skilled or not, this book will show you show to create a fully functioning e-commerce solution.
- Sales Rank: #2081275 in eBooks
- Published on: 2013-02-22
- Released on: 2013-02-22
- Format: Kindle eBook
About the Author
Branko Ajzele
Branko Ajzele was born on January 16th, 1983 in Osijek, Croatia. His high school and faculty education was in the field of electro-technology. He graduated at Faculty of Electrical Engineering, in Osijek in 2006. Although not directly related to IT, during his faculty days he fell in love with web-related technologies. Throughout his career he initially worked full time as a Computer Consultant and later as a full time IT System Administrator. After that he got hooked on programming. He has spent over six years learning and developing both desktop and web applications in different programming environments such as C#, Java, and later in PHP.
He is currently working as CTO / Magento Certified Developer Plus at a company called Inchoo. Inchoo specializes in building and delivering high quality e-commerce solutions mostly powered by the Magento eCommerce platform. At Inchoo he gained over 4 years of everyday Magento development and e-commerce project management experience. Additionally he is highly experienced with Zend Framework, Doctrine ORM, Symfony, and PHP in general. Besides web technologies, his latest interests turn lie in mobile platforms such as Android and iOS.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Useful if you need quick Magento Overview
By Ivan Ilijasic
Magento is a great product. But it's not like other e-commerce product. It doesn't have similar learning curve. That's why it's great to find a good book with know-how insights. I know couple of so-called Magento experts who doesn't know how to set products, attributes and similar tasks by-the-book.
This guidebook help s you get into Magento world, gives you a proper overview of fundamental Magento topics but I'm not sure who is targeted customer of this book. Webshop owner? Then he doesn't need template related topics. And I'm not sure is there any excellent book about Magento templating. If you want to learn Magento in details - I would recommend this book - http://www.amazon.com/Magento-Beginners-Guide-William-Rice/dp/1847195946/ref=sr_1_1?ie=UTF8&qid=1367675642&sr=8-1&keywords=magento++beginners+guide
It's a little bit outdated by it's an excellent guide for beginners and intermediate Magento experts.
0 of 0 people found the following review helpful.
Installation vs introduction
By Joost Meurs
Chapter one starts with the installation of Magento. Installation of Magento should be straightforward and if you encounter any problems, the Magento website or different online resources are an excellent reference.
The book describes little parts of Magento and only touches the surface of the possibilities the software has. Items like simple products, attributes and attribute sets are described. Just to give you an impression, not the full details in what you can do with it. The book assumes you make a single website, single store web shop.
The book starts with: "this book is primarily intended for merchants starting their own new shop and developers completely new to the Magento eCommerce platform".
Sorry, but I don't agree. For a Magento introduction the book is good enough, but I would not use it for setting up a real web shop. In that case you just need something that covers Magento in more detail.
0 of 0 people found the following review helpful.
Not sure who this book is for...
By Jernej Golja
While I welcome every new Magento book with open hands, I was left disappointed in the end with this one. No doubt that the covered topics are important for a merchant running a Magento shop, but I sincerely doubt that any store owner will be able to "build a shop" just by reading this book. It does not explain why some topics are covered and some left out and why some elements are explained in great details while other (with same importance) are barely mentioned if even. It's also worth saying that some explanations in the book are written in a weird way and can be misleading (like "Credit Memos" explanation under "Orders" section).
Overall, if you're looking for a Magento introduction book from a store owner point of view, this book solely won't do it. It's also hard to say if a common "who this book is for" reader will be able to follow and understand what exactly is going on in provided examples and how they're connected to each other.
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